The Department of Electronics and Communication Engineering at Christ the King Engineering College proudly organized an engaging Guest Lecture on "Recent Trends in Digital Marketing" on April 29, 2025, at the ECE Seminar Hall.
The session was led by Mr. Ranjith Kumar, a renowned Proprietor, Business Consultant, Marketing Trainer, Brand Expert, and Digital Marketing Specialist from Vaishnav Technologies, Coimbatore. With his extensive experience in the field, Mr. Kumar delivered deep insights into the evolving landscape of digital marketing and how businesses can harness its power for growth and outreach.
The lecture covered key topics such as:
SEO
Content Writing
Social Media Design
Market Analysis
Website Design
Mobile Marketing
Google & YouTube Ads
Facebook & PPC Ads
Email Marketing
Lead Generation
Sales Support
The event was graced by:
Rev. Fr. S. Xavier Manoj – Chief Patron & Administrator
Dr. M. Jeyakumar – Patron & Principal
Dr. A. Kingsly Jabakumar – Convener & HOD/ECE
Mrs. R. Mithra – Faculty Coordinator & AP/ECE
With the aim of exposing students to the latest strategies and career opportunities in digital marketing, the session proved to be highly interactive, informative, and empowering for all attendees. The event concluded with a Q&A session, giving students a chance to engage directly with the expert and gain clarity on industry practices.